Roma Craft

RoMa Craft Cigars is as much about a business philosophy as anything else. They reject the idea that making great cigars is about conjuring magic leaves and discovering ancient techniques. In their view, the secret is consistency. RoMa Craft Cigars is committed to choosing the best quality tobacco and taking the time to process and age the products. Every company has to consider costs as a trade-off to high quality. They answer the challenge by focusing on efficiency as a way to achieve both profit and impressive smoking experiences.

At the end of the day, maintaining standards is about keeping a culture based on avoiding shortcuts. RoMa Craft understands that it takes consistent time and effort to make the best quality cigars every single time. Rather than obsessing with rapid growth, the company instead wants to meet the demand. That way they can always stay connected to the need to prioritize a high-quality product over other business concerns.

Company Philosophy
Now celebrating their 10th anniversary, RoMa Craft’s business plan involves offering unique smoking experiences at a great price. Instead of ambitious plans to dominate the industry, they are focused on keeping their customers happy enough to tell their friends. By letting consumer demand drive company growth, they are always sure that they can fulfill orders without compromising product integrity.

In addition to the healthy customer relationship, RoMa Craft is also committed to its internal family. They have 70 staff members working in Esteli and four additional craftsmen in Austin, Texas. With the philosophy that their people are their strength, they managed to build a like-minded team.

The company has also taken a quality over quantity approach with regard to retail. Instead of attempting to get their products into as many stores as possible, they listened to their customers and selected a small group of about 300 retail partners.

This business plan of keeping a simple focus on quality cigars sets RoMa Craft apart from the crowd. As a true boutique company, customers can taste the genuine love for the cigar experience.