Ashton’s latest incarnation of the La Aroma de Cuba Noblesse brand is shipping to stores today.
The newest La Aroma de Cuba Noblesse line is made with a Mexican San Andrés oscuro wrapper covering an internal blend of tobaccos grown in the Estelí, Jalapa, and Namanji regions of Nicaragua.
There are four different regular production vitolas:
- La Aroma de Cuba Noblesse Coronation (6 x 52) — $19.50 (Box of 24, $468)
- La Aroma de Cuba Noblesse Monarchy (6 1/2 x 56) — $20 (Box of 24, $480)
- La Aroma de Cuba Noblesse Regency (5 1/2 x 50) — $19 (Box of 24, $456)
- La Aroma de Cuba Noblesse Viceroy (6 1/8 x 52) — $19.75 (Box of 24, $474)
In an email, Sathya Levin, president and ceo at Ashton, told Woggi that the initial shipments of the new release are somewhat limited: only 750 boxes of each vitola are being shipped to Ashton’s top 300 accounts, and those stores will have exclusive access to the cigar through 2024. According to Levin, Ashton will expand distribution of the cigar to “both in the US and to international markets” next year.
The line debuted in 2014 as a limited edition offshoot of the La Aroma de Cuba. While both the 2024 version and the old version are made by My Father, they are not the same blend. The limited edition version of Noblesse used an Ecuadorian habano wrapper covering dual Nicaraguan criollo and habano binders as well as filler tobaccos grown in Nicaragua. In subsequent years, Ashton added new vitolas, but each release was considered a limited edition and Ashton hadn’t added to the line since 2016.
In addition to the 3,000 boxes of cigars, Ashton is shipping the La Aroma de Cuba Noblesse 4-Cigar + S.T. Dupont Lighter Gift Sets, a limited edition sampler that includes one each of the four La Aroma de Cuba Noblesse vitolas as well as a Noblesse-branded S.T. Dupont MaxiJet lighter.
Each sampler carries an MSRP of $375 and there are just 800 sets.